KO-GU
Graphic design for KO-GU, a fragrance brand that proposes scents as tools for daily life.
We worked on the packaging design for liquid soap, shampoo, treatment, and fabric softener. By eliminating illustrations and other concrete expressions, we sought to achieve a balance that blends into the living space while also imparting a sense of humor by composing the text graphically.We aimed to create a design that is functional as a tool, yet leaves room for the user’s own creativity.
2025–
CLIENT: NOSE SHOP Inc.
ART DIRECTOR: id inc. (Seiji Oguri)
GRAPHIC DESIGNER: id inc. (Mei Shibuya)
PHOTOGRAPHER: id inc. (Seiji Oguri)