cheese colon by BAKE CHEESE TART
Visual design and display design of the cheese sweets specialty store “cheese colon by BAKE CHEESE TART”. We designed the main visual and the display design at the Shibuya Tokyu Food Show store.
It consists of an organically shaped tray inspired by mini-sized sweets. It features a delicate color developed in collaboration with an aluminum dyeing craftsman. We focused on expressing the image of the brand while considering its affinity with graphic design. In order to increase the attractiveness to the display, the acrylic block is used to make a difference in height and tilt it a little to express a floating feeling. In addition, the store signs and staff nameplates have the same design, creating a unified impression as a brand.
2021
PLACE: Shibuya-ku, Tokyo, Japan
CLIENT: BAKE Inc.
CREATIVE DIRECTION: BAKE Inc. (Shimpei Kikuchi)
ART DIRECTION: BAKE Inc. (Nami Kato)
DISPLAY DESIGNER: id inc. (Seiji Oguri, Mei Shibuya)
PRODUCTION COMPANY: Ochiai Seisakusho Co., Ltd. (Kenichi Ochiai)
PROP STYLING (01, 08): bird and insect ltd. (Ruri Hosokawa)
PHOTOGRAPHER (01, 08): bird and insect ltd. (shuntaro)
PHOTOGRAPHER (02–07): id inc. (Seiji Oguri)