CHOOZE COFFEE NIHONBASHI STORE
Interior design for “CHOOZE COFFEE,” their first flag-ship store located in Nihonbashi, Tokyo.
CHOOZE COFFEE uses decaf beans that are made from high-quality specialty coffee. It’s a coffee brand that offers a new experience of choosing the amount of caffeine.
As a place to provide coffee that matches what they have to offer, we challenged ourselves to create an optimal space. Since the store is located in an area where office workers gather, we considered the balance that would be the intersection of tension and relaxation. While it is a simple-vast space based on white and stainless steel, it incorporates the soft curves that synchronize to the brand logo and texture by plasterer.
In order to convey the advanced nature of the brand that researches caffeine extraction, we minimized the elements of a typical coffee stand and created a lab-like impression. On the other hand, it displays baristas brewing coffee to the outside. By treating a small store like a large showcase, it contributes to improving recognition as a coffee stand.
By carefully selecting the interior elements, it accentuates the various colors of their products and mint-green brand logo. Their brand message is conveyed in an easy-to-understand manner by approaching both the interior and the graphics.
2022
PLACE: Nihonbashi, Chuo-ku, Tokyo, Japan
CLIENT: STORYLINE Co., Ltd.
INTERIOR DESIGNER: id inc. (Seiji Oguri, Shunya Iwase)
ART DIRECTOR: id inc. (Seiji Oguri)
GRAPHIC DESIGNER: id inc. (Mei Shibuya)
CONSTRUCTION COMPANY: JPDH Co., Ltd. (Masahide Sakakibara, Yosuke Mizutani)
PHOTOGRAPHER: Norihito Yamauchi