San-gyo, Yonde Mita
BS TV TOKYO “San-gyo, Yonde Mita” program logo design.
To convey the charm of a program that invites viewers into the world of stories from just three striking lines, the key motif of “3” was placed at the center. The “3” was expressed as if handwritten with a pen filled with rich ink.It was then finished with details that weave words into a story, like threads woven together into a narrative. The flat words on a page were also expressed as expanding three-dimensionally through the medium of video.The phrase “Yonde Mita” (“I tried reading”) was structured like a vessel that holds the three lines inside, symbolizing how precious words are received and preserved as memory. At the beginning of the program, the “3” is actually drawn in motion, creating a friendly and enjoyable atmosphere.
2025
CLIENT: BS TV TOKYO Corporation
PRODUCER: KICKBAL (Shintaro Ishizaka)
MOVIE DIRECTOR: KICKBAL (Toshiaki Eguchi)
ART DIRECTOR: id inc. (Seiji Oguri)
GRAPHIC DESIGNER: id inc. (Ayaka Tsuda)