GOOD DESIGN EXHIBITION 2016
Design collaboration with AXIS Inc. Exhibition that features Good Design award-winning case studies on the theme of disaster prevention.
To accurately convey the concept of“SONAERU DESIGN”, a well-equipped space with relief aids was created. Even thoughproducts of various size and shape were lined up, the uniformly sized cardboards madethe space look tidy and beautiful. In addition, shiny craft paper made captions for eachproduct look like packing tape.
Cardboard, which was this project icon, was designed as an exact size for fitting innecessary items for a person to survive for 72 hours. The cardboards were handed tothose who donated for devastated areas at the exhibition. In addition, they were alsoused to ship the products back to creators after the exhibition.
Moreover, tables and benches made of cardboards were exhibited at the space for“PAPER PARTITION SYSTEM” created by Voluntary Architect’s Network which is led byarchitect Shigeru Ban. The harmony between paper core and cardboard’s color andtexture created a strong sense of coherence for two exhibition spaces.
2016
VENUE: Shibuya Hikarie, Tokyo, Japan
CLIENT: Japan Institute of Design Promotion
DESIGN COLLABORATION: AXIS Inc.
DIRECTOR: AXIS Inc. (Eiji Yoshida)
EXHIBITION DESIGNER: id inc. (Seiji Oguri)
ART DIRECTOR: id inc. (Seiji Oguri)
GRAPHIC DESIGNER: side inc. (Yohei Oki)
CONSTRUCTION COMPANY: Esta Build Co., Ltd. (Hiroshi Iguchi)
PHOTOGRAPHER: Norihito Yamauchi