AIHO Exhibition -FOOMA JAPAN 2025-
Exhibition booth design for AIHO, a company based in Aichi Prefecture that develops, manufactures, and sells commercial kitchen equipment, at FOOMA JAPAN 2025.
To deepen visitors’ understanding of its core rice-cooking business, the booth reproduced a conveyor-belt rice cooking system with a large counter fixture. The counter not only served as a place to explain business operations, but also functioned as a reception and meeting area, supporting various forms of communication.The 270㎡ booth was fully utilized to showcase the company’s renewed brand identity and technological strengths through seminars on large monitors, dedicated display areas for partner companies, and exhibitions of diverse rice cookers and actual machines.Finished in silver, the counter fixture incorporated linear lighting that evokes the atmosphere of manufacturing factories and professional kitchen spaces where rice-cooking systems are installed, drawing attention to panels explaining products and services. With precise design and construction, the booth aimed to embody the company’s sincere and trustworthy corporate stance.
2025
PLACE: Tokyo Big Sight
CLIENT: AIHO CORPORATION
ART DIRECTION: AIHO CORPORATION (Hisashi Tabata)
GRAPHIC DESIGN: AIHO CORPORATION (Hisashi Tabata, Norihiro Ito, Akari Mori)
CREATIVE DIRECTION: AXIS Inc.（Kota Yamada, Taichi Ozawa, Yuichi Minagawa, Takashi Naotsuka, Shunsuke Wada)
EXHIBITION DESIGN: id inc. (Seiji Oguri, Mei Shibuya)
CONSTRUCTION: AD Co., Ltd. （Akihiro Yamauchi, Nanako Maruyama）
PHOTOGRAPHY: Norihito Yamauchi