Titanium Aroma Oil Burner ENTO
Product design of a titanium aroma oil burner. “ENTO” is a titanium aroma oil burner manufactured by fullbright Co., Ltd., a metal processing company in Saitama Prefecture, Japan. An aroma oil burner is a product that warms aroma oil with the heat of a candle and spreads its scent.
“ENTO” is a product that makes use of titanium’s functionality and high quality feel. Titanium has less odor than other metals. This allows users to enjoy the original scent of the aroma oil. In addition, the high quality of the material enhances the beauty of the space in which it is placed. The quiet cylindrical shape and the delicate curves of the top lid bring out the beautiful appearance of the titanium.
Additionally, the cylindrical shape encases the candle, eliminating the risk of it coming into contact with fire or catching fire. The top lid shifts shape during use, preventing the user from forgetting to turn off the flame. It is a compact size, just a little larger than a candle. Users can enjoy the scent regardless of where they place it.
graphic design
We also worked on the graphic design of the logo and package design to match the product.
The logo combines a symbol mark that shows the product as seen from above with a logotype that reflects finely chamfered details. The packaging is finished in gray paper with an industrial feel, with text placed on the corners of the box. This encourages the act of turning the packaging to read the text, evoking the rotating mechanism of the product. Additionally, the leaflet, which includes instructions on how to use the product and scenes of use, is rolled up in a long, thin shape, allowing a wide range of information to be stored compactly inside the packaging. In both cases, we used “rotation” as a keyword to enhance the sense of connection with the product.
2024
CLIENT: Fullbright Co., Ltd.
PROJECT MANAGER: AMN Co., Ltd.
PRODUCT DESIGNER: id inc. (Seiji Oguri, Mei Shibuya)
ART DIRECTOR: id inc. (Seiji Oguri)
GRAPHIC DESIGNER: id inc. (Mei Shibuya)
PHOTOGRAPHER: id inc. (Seiji Oguri)