Nailtown Exhibition – TOKYO NAIL EXPO 2024 –
Exhibition booth design and graphic design for nail supply specialty store Nailtown at TOKYO NAIL EXPO 2024.
We wanted to create a nail town that would allow people to experience the world view of the renewed brand. The layout of the exhibit, which resembles a large town made up of small house-shaped fixtures, invites visitors to stop by and feel as if they are peering inside a bright house. Each of the small house-shaped fixtures has its own role. In addition to displaying various products, there will also be a space where visitors can touch and experience the products. Each piece of fixtures has a different function, encouraging visitors to wander around and see what’s in the other homes. Those who can enter the home will find work by nail technicians displayed in photographs, and new packaging on display on a shelf in the window. By turning the entire town into a photo spot, we hoped that not only those who actually visited, but also those who could relive the experience through social media, would be able to enjoy it.
graphic design
We were also in charge of the graphic design of various tools that would serve as points of contact with visitors, such as the packaging and color charts.
The packaging can be used either vertically or horizontally to accommodate products of different shapes. By placing the logo in the corner of the box, when the boxes are lined up it will connect with the one next to it to complete the logo. If the product is removed and chipped, it will look even more noticeable. The colour chart was created by placing a translucent piece of paper in a photo frame with samples placed on top of it, allowing visitors to get a feel for what it will feel like when they pick up the colour and apply it. The shop cards were also made using the same translucent paper as the color chart. Visitors can try out the colors and take home their own personalized color chart. By approaching the exhibition booth design and graphic design from the same perspective, we are able to clearly communicate the brand’s worldview.
2024
VENUE: Tokyo Big Sight
CLIENT: iro Co., Ltd.
EXHIBITION BOOTH DESIGNER: id inc. (Seiji Oguri, Ayaka Tsuda)
ART DIRECTOR: id inc. (Seiji Oguri)
GRAPHIC DESIGNER: id inc. (Ayaka Tsuda)
CONSTRUCTION COMPANY: Re You Trade.Co.,Ltd. (Takahiro Ichino)
PHOTOGRAPHER: id inc. (Seiji Oguri)