HIBIYA CREATIVE NOTES Knowing Me Workshop Series
Workshop planning and branding design.
HIBIYA CREATIVE NOTES is a special workshop series held by Tokyo Midtown Hibiya for office workers. The first development, “Knowing Me Workshop Series,” is a program that aims to “notice” oneself and everyday life, not to acquire knowledge and skills. Our goal is to create a new networking space by collaborating with active creators.
To convey the activities of HIBIYA CREATIVE NOTES, we have opened an official page on the website of Tokyo Midtown Hibiya. In addition, in order to attract people to that page, we distributed leaflets with notebooks as motifs in tote bags and eco bags. Tote bags and eco bags are intended to be used as school bags by workshop participants.
At the time of distribution, posters that opened like notebooks were lined up. Photographs, colors, and kanji are used symbolically to convey the characteristics of each workshop.
The logo mark expresses a growing image by stretching the font a little vertically, and rounding the corners gives a soft impression. The eyes of the characters that appear are made up of inverted eyes that have the same shape as the sleeping eyes and the laughing eyes. This reflects the underlying idea of the activity that the world looks different with a slight change of perspective.
WORK SHOP LECTURER:
Things that can’t be thrown away workshop: Kumiko Takahashi
Alumite workshop: Ochiai Seisakusho Co., Ltd. (Kenichi Ochiai, Masako Ochiai)
Cray-pas workshop: Kayo Kondo
Enjoy the scent workshop: TOKYO KODO (Perez Chikako)
Recitation chorus workshop: Kumiko Takahashi
Observation ability course to enrich daily life workshop：Yuta Kawaguchi
Prop styling workshop: Prop Tonkachi (Maiko Akiyama, Ayami Kimura)
2021
CLIENT: Mitsui Fudosan Co., Ltd. and Mitsui Fudosan Building Management Co., Ltd.
ART DIRECTION: id inc. (Seiji Oguri)
GRAPHIC DESIGN: id inc. (Sonomi Katono [former staff])
ILLUSTRATION: id inc. (Sonomi Katono [former staff])
PHOTOGRAPHY: id inc. (Seiji Oguri)