Cafe Ki
Branding design for a cafe where visitors can enjoy coffee and sweets surrounded by trees. The project encompassed everything from interior to graphic design.
It is a deep coffee-colored grove and a pure white space that complements it. We created an empty horizontal surface with a large table so that visitors can feel the expanse even in a small space. A large table can be used by a large number of people, but the branches of the tree partition the space on the desk, so visitors can maintain a comfortable sense of distance even when sharing a table. The positions and heights of the “trees” that support the table vary, and visitors can find their favorite places and relax as they wish. In addition, the tall “tree” is designed so that visitors can hang hats and coats so that different expressions can be seen from time to time. The grove creates layers in the space. Visitors can feel more depth than they really are.
graphic design
Naming, logos, shop cards, menus, letter sets, fonts, illustrations, exhibition curation, we designed various designs to convey the world view of the store.
2013
PLACE: Daita, Setagaya-ku, Tokyo, Japan
CLIENT: Cafe Ki
INTERIOR DESIGNER: id inc. (Seiji Oguri)
ART DIRECTOR: id inc. (Seiji Oguri)
GRAPHIC DESIGNER: id inc. (Seiji Oguri), side inc. (Yohei Oki)
CONSTRUCTION COMPANY: Esta Build Co., Ltd. (Hiroshi Iguchi), Ochiai Seisakusho Co., Ltd. (Ken-ichi Ochiai)
PHOTOGRAPHER (01–14): Norihito Yamauchi
PHOTOGRAPHER (15–25): id inc. (Seiji Oguri)