HIBIYA Matsumotoro Menu book
The design of the menu book for “HIBIYA Matsumotoro” in Hibiya Park.
Pine wood was used to embody a restaurant in the forest. The cover has an arch window reminiscent of a Western-style building. Customers can see a picture of a large ginkgo tree standing near the restaurant from this window. By exchanging photos for each season, we convey the charming expressions of the scenery at that time. For the shape of the window, we aimed to express a stylish impression that matches the content of the menu while referring to an old photo of Matsumotoro.
2022
CLIENT: Hibiya Matsumotoro and Mitsui Fudosan Co., Ltd.
PRODUCT DESIGNER: id inc. (Seiji Oguri, Sonomi Katono [former staff], Shunya Iwase)
PHOTOGRAPHER: id inc. (Seiji Oguri)