kickbal
Branding design for kickbal, a company that handles everything from production planning to content creation, mainly in video production. We designed the logo, business cards, and tote bags.
The company name is derived from the idea of valuing a considerate attitude toward everyone involved, including viewers, clients, and performers. Based on this attitude and their flexible way of working, quotation marks are used in the logotype so that the name can be called in a more casual and approachable way. By carefully adjusting the rounded corners of the quotation marks and the height of the letters, the logo is designed to maintain good visibility even in small display settings.
For the business cards, quotation marks are also placed around the part of the name they would like to be called, creating a friendly starting point for communication. Considering their involvement in a wide range of programs and content, no fixed corporate color is defined. Instead, background colors are assigned to reflect each member’s individuality, visually expressing the diversity of the team’s skills.
The tote bags are also used when handing over project files. One side features the logo, while the other side shows only the quotation marks, making them easy to use in everyday situations. This also reflects their considerate attitude. Throughout the project, we aimed to quietly visualize their care for others and their open way of building relationships.
2025
Client: kickbal
Project Producer: kickbal (Shintaro Ishizaka)
Art Director: id inc. (Seiji Oguri)
Graphic Designer: id inc. (Ayaka Tsuda)
Photography: id inc. (Seiji Oguri)