GOOD LAX!
Graphic design for MITSUI FUDOSAN BUILDING MANAGEMENT CO., LTD., an official Japan National Team Partner of the Japan Lacrosse Association (JLA)*, created to boost lacrosse support within the company. We developed the name of the initiative, logo, and a range of merchandise including T-shirts.
*As of May 2026
“LAX” is an abbreviation for “lacrosse” commonly used in English-speaking countries. The name “GOOD LAX!” has a positive sound that recalls “GOOD LUCK!”. To visualize this idea, we designed a symbol inspired by blooming flowers and four-leaf clovers. The mark is constructed by rotating and overlapping the heads of lacrosse sticks. This process also reflects how individuals come together to form a team. The relationship between the name and the symbol creates a consistent impression of a supporters’ team that brings good fortune.
The team is intended to support the national team at matches. A vivid red was selected as the team color, and the design was applied to a wide range of merchandise to promote the team and its activities. Items include everyday support goods such as T-shirts, towels, and fans, fan items such as acrylic keychains and stickers, and office items such as clear files and sticky notes. We created illustrations based on lacrosse equipment and dressed the company’s mascot in a uniform, incorporating various ideas to increase interest in the sport.
2026
Client: MITSUI FUDOSAN BUILDING MANAGEMENT CO.,LTD.
Art Direction: id inc. (Seiji Oguri)
Graphic Design: id inc. (Ayaka Tsuda)
Illustration: id inc. (Ayaka Tsuda)
Photography: id inc. (Seiji Oguri)