Change Pot
Product design of a paper flower vase. The Dress Pot is a flower vase made by NAGOYA CORE CO.,LTD., a manufacturer of paper honeycomb cores in Aichi Prefecture. Taking advantage of the properties of the honeycomb structure, a glass tube is placed in the center of the rotating body to create a flower vase. When the user takes out the glass tube in the center and inserts their finger to expand it, the form changes. It is available in four forms, from a polygonal ball-like form to a mountain-like form, a cylinder and a flowerpot form.



















Users can freely change it to match the flowers and interior atmosphere. Another attractive feature is that it can be folded up compactly when not in use. The paper design gives it a casual feel, making it perfect as a gift along with flowers to someone who may not own a flower vase. Available in two different sizes and five different colors, users can use them in any combination they like.
Graphic Design (Logo, Packaging, Leaflet)














The symbol mark that makes up the logo is based on the form of the product seen from above, while also evoking the form of a flower. The logotype is composed of a font selected to match the impression of the product. While sharing common elements with its sister product, Dress Pot, each expresses its own individual charm. The packaging is finished with a paper that recalls the kraft paper used as a core material in honeycomb panels. The same paper is also used on part of the product itself, and careful thought was given to the experience from taking it out to folding it away for storage. The leaflet is accordion-folded to embody the accordion-like properties of the paper honeycomb core.
Through graphic design that responds to the materials and structure of the product, we aimed to enrich the time spent using it.
2024
CLIENT: NAGOYA CORE CO., LTD.
PROJECT MANAGEMENT: AMN Co., Ltd.
PRODUCT DESIGN: id inc. (Seiji Oguri, Shunya Iwase[former staff])
ART DIRECTION: id inc. (Seiji Oguri)
GRAPHIC DESIGN: id inc. (Mei Shibuya, Ayaka Tsuda)
PHOTOGRAPHY: id inc. (Seiji Oguri)
MOVIE DIRECTOR: inout Inc. (Fumiya Kinoshita)
VIDEO: inout Inc. (Fumiya Kinoshita, Kaichi Iinuma)
STOCKISTS(A-Z)
ONLINE
Aoyama Flower Market
Futari GIFT
SHOKUHATU
IN-STORE
Aoyama Flower Market Minami Aoyma main store(FLOWER VASE GALLERY)
Aoyama Flower Market Oimachi tracks store
MARK’STYLE AZABUDAI HILLS
S( )